China Airlines' all new brand commercial, "The Trip You Promised", officially premiered on the China Airlines Facebook Fan Page and YouTube channel at 9 pm on 6th. At a flash mob held earlier that evening in Xinyi District's Songshou Park, celebrity singer Dino Lee talked about his promised Sydney trip with his friends. A prize draw was also held on the day to find one lucky winner for two Taipei-Sydney Economy Class return air fares. The lucky winner can depart right away to fulfill the promise they made with their friends or relatives to go on a trip together.
“The Trip You Promised” is China Airlines’ follow-up to it popular “Travel with Parents” brand commercial last year. People often say "let's go somewhere next time" but those "promised trips" usually don't end up getting anywhere. To encourage more travelers to fulfill their promise, China Airlines launched the commercial, "The Trip You Promised", and flash prize draw event. Starting from 5th, Taipei 101 was lit up with the message "Hey Lee, Trip to Sydney?" Everyone in Taiwan with the surname "Lee", or those with a friend or relative that have the surname "Lee", was encouraged to register their details online. More than 17,000 people ended up taking part in just 21 short hours. The winner for the flash event was jointly drawn by China Airlines' Senior Vice President Ya-mei Lo and celebrity Dino Lee. They cheered on the lucky winner and wished them happy memories for Sydney.
Senior Vice President Ya-Mei Lo said, "Travel is an excellent way to stay connected. It can also create wonderful memories. The new "Promised Trip" commercial from China Airlines is intended as a reminder to the people of Taiwan that China Airlines can help them realize their promised trip with friends and relatives!"
The new brand commercial, “The Trip You Promised”, for 2018 from China Airlines was aired at 9 pm on 6th on the China Airlines Facebook Fan Page and YouTube channel. The video starts with past promises between friends and relatives. No matter how much time has passed, those promises still live on in their hearts waiting to come true. China Airlines is now offering promotional fares to help everyone fulfill the promises they once made. Details about the promotions are available on the China Airlines website. (2018/07/06)