In response to the International Coastal Cleanup Day, CAL employees clean up the Zhuwei Fishing Harbor every year to experience the importance of environmental protection in person. In 2018, a total of 425 CAL employees and dependents across the Group joined students from Tamkang University and the University of Kang Ning participated in this event to contribute to environmental protection.
Supporting Social Development
Having long attached importance to education and sports promotions, CAL continuously invests its resources in social development to ensure substantial improvements in children's education while promoting the steady development of local athletes and increasing opportunities for participation in international contests.
CAL is deeply aware of the importance of education. Based on the spirit of giving back to society, CAL has endeavored to cultivate students' learning habits through volunteerism since 2010. Beginning in 2013, CAL has also established long-term partnerships with colleges and universities in Taiwan to provide expertise and hands-on practice in the hope of achieving mutual benefits for both industry and academia.
In support of the industry-academia partnership and talent cultivation policy promulgated by Ministry of Education in Taiwan, CAL offers training courses related to the aviation industry through maintenance professionals, aviation specialists, and campus education by sharing its wealth of resources and practical experience. In 2018, CAL trained 109 aviation specialists; in addition, CAL co-organized 2018 Explore Taiwan 120h - Corporate Sustainability event with the CTCI Education Foundation, the Center for Corporate Sustainability, and the Seed Training Program, in cooperation with the College of Management of National Taiwan University. This aimed to share the Company’s ideas and practices in corporate sustainability. In the future, CAL will continuously offer training courses on fundamental maintenance, and will provide highly trained aviation specialists through industry-academia partnerships.
To enhance the future employment competitiveness of Taiwanese personnel and to develop potential aviation specialists, Mandarin Airlines led students of the Department of Tourism, Leisure and Hospitality Management of National Chi Nan University as well as teachers and students of Minsheng Junior High School in Taipei to visit Taipei Songshan Airport and Taichung International Airport. Thereby, students learned the practices of pilots, flight attendants, ground staff, and maintenance personnel and the regulations of the National Immigration Agency, of Customs, and of the Bureau of Animal and Plant Health Inspection and Quarantine.
Since its founding in 2011, the CAL Volunteer Club has taught aviation, English and related knowledge every year to the students of neighboring schools in order to keep up with the times and to cultivate students' international outlooks. In 2018, 33 volunteers organized six sessions totaling 18 hours in HsiHai Elementary School, Zhuwei Elementary School, Shan Fong Elementary School, and Guolin Elementary School in Dayuan District, Taoyuan and taught 930 students.
Knowledge-Sharing Platform at Elementary Schools
Since 2014, CAL has participated in the Knowledge-Sharing Platform project initiated by the Global Views Educational Foundation to subscribe to the "Global Kids Junior Monthly" to elementary school students in Taoyuan City, Taitung County, Nantou County, and Hualien County in the hope of cultivating students' independent reading habits. Around 39,240 students of 90 schools in Taiwan are benefited.
Note: Calculation of beneficiary students = Average students per elementary school from Statistic of Ministry of Education (Taiwan) x Schools donated by CAL
Mandarin Airlines and Apex Flight Academy worked together to hold the Mandarin Airlines Flight Camp. This marked Taiwan's first flight camp designed for people who dream of flying. With an aim of promoting flight train- ing in Taiwan, the two-day camp covered ground operations, cabin navigation, simulator operations, and actual flight operations with a Diamond 40.
CAL has been dedicated to the development of national sports for many years. It supports Taiwanese athletes' participation in international contests and co-organizes international events in hope of advancing Taiwan's sports environment and promoting Taiwan's international standing. In 2018, CAL has sponsored numbers of sports events and will continuously support Taiwanese teams and players.
|Sponsorship||Item / Player|
|Sports Events||2018 Women's Tennis Association (WTA), 2018 Santaizi ATP Challenger, 2018 IESF Esports World Championship, and 2018 Taiwan Legend Championship|
|Athletes||Pitcher Wei-yin Chen; basketball player Jeremy Lin; extreme marathoner Tommy Chen; tennis players Chun-hsin Tseng, Kai-chen Chang, Chi-sheng Chuang, and Yu-hsiu Hsu; volleyball player Pei-hung Huang; basketball player Yong-sheng Wu; the Pauian Archiland Basketball Team; and the Formosa Dreamers|
CAL has actively combined activities with social welfare and environmental education to pass on the importance of environmental protection for future generations and fulfill environmental sustainability.
To implement CAL's sustainable development goals, Mandarin Airlines and the Leopard Cat Association of Taiwan entered into a Memorandum of Cooperation regarding Leopard Cat Conservation. This aims to exchange concepts of leopard cat conservation and promote animal conservation. Mandarin Airlines donated 5% of its sales of souvenirs during the 2018 Taichung World Flora Exposition to the Leopard Cat Association of Taiwan.
In 2018, Tigerair Taiwan and the Taipei Zoo worked together continuously to promote a corporate animal adoption program. In addition, Tigerair Taiwan adopted leopard cats and Formosan clouded leopards. By doing this, Tigerair Taiwan expects to call on the public to value the conservation of tigers, leopard cats, and Formosan clouded leopards. Chairman Hong-chung Chang of Tigerair Taiwan and Director Shih-chien Chin of the Taipei Zoo also entered into the adoption declaration, which stated that Tigerair Taiwan would continue to support the Taipei Zoo's conservation program.
Creating a Sustainable Society
CAL has long committed itself to social welfare and social development with its resources, in the hope of establishing a positive cycle of social investment and business development. For this purpose, CAL conducts a quantitative evaluation of social investments with financial data and makes timely adjustments of social investments based on the results of the evaluations, in hope of achieving social sustainability.
Social Investment Evaluation
Since 2015, CAL has applied the London Benchmarking Group (LBG) model to evaluate the effectiveness of social investment by quantifying the influence on society and on business. The LBG model provide detailed guidance on the resource allocation and avoid duplicate investments, and therefore CAL is able to meet the expectations of stakeholders and create the true value of social sustainability. For the contribution to social investments, CAL donated TWD 35,904,946 in 2018. Commercial initiatives, charitable events and community investments represented 82%, 14% and 4% of social investments, respectively. Social investments could be categorized into materials, money, volunteers, and management overhead, which represented 52%, 45%, 2% and 1%, respectively. For more information, refer to the table below.
Types of Social Involvement
Input of Social Involvement
|Material Donations||31,899,877||17,274,055||18,684,751||Donation of flight tickets and in-flight products||52|
|Money donation||11,244,500||27,716,057||16,265,200||Cash input for each event||45|
|Employee volunteer||772,378||367,612||478,800||Volunteers for park tours, teaching, and coastal cleanup||2|
|Management overhead||914,684||741,691||476,195||Overheads for various activities||1|
Effectiveness of Social Involvement
|Amount of social investments (TWD)||43,399,664||77,555,512||114,870,682|
|Number of beneficiaries||18,600||31,641||45,598|
|Number of media exposure||111 / Number of Facebook fans:668,386||214 / Number of Facebook fans:814,733||192 / Number of Facebook fans: 927,693|
|Number of flight tickets sponsored||626||271||381|
Environmental / Social Effectiveness
|Sponsorship||Content / Reach||Amount (TWD)|
|Other Donations for Art and Charitable Events||World Vision Taiwan, 2018 Taiwan Lantern Festival, Eden Social Welfare Foundation, Down Syndrome Foundation R.O.C., Taiwan Concern Society, National Symphony Orchestra, 2018 Future Commerce, Huashan Social Welfare Foundation, and Make a Wish Association||11,502,266|
|Relief Supplies for Earthquake in Sulawesi, Indonesia, Relief Supplies for Floods in Laos, and Donations for Earthquake in Hualien||Delivery of relief supplies and donations||3,867,373 (Note 1)|
|Reunion Event||Approximately 300 beneficiaries||177,120 (Note 2)|
|Coastal Cleanup in Zhuwei, Taoyuan||Approximately 425 participants||348,470 (Note 3)|
|Aviation English Teaching||1,695 elementary school students||593,250 (Note 4)|
|Knowledge-Sharing Platform Project, Global Kids Junior Monthly, with Global Views||Approximately 39,240 elementary school students||662,400 (Note 5)|
|CAL Headquarters Visits||803 participants||260,000 (Note 6)|
Benefits to Business Operations
|Indicator||Content / Reach||Amount (TWD)|
Media reports: 192
Number of Facebook fans: 927,693
|19,200,000 (Note 7)|
|Number of flight tickets sponsored||381||18,684,751|
|Revenue from flight tickets sponsored||Flight tickets sponsored at a discount||28,519,365 (Note 8)|
|Revenue from Student Flight Tickets||1,955||31,053,669|
The effectiveness of social involvement is calculated as follows:
Note 1: Shipping costs for the earthquake in Sulawesi, Indonesia (TWD 644,000) + shipping costs for floods in Laos (TWD 23,373) + donations to earthquake victims in Hualien (TWD 3,200,000) = TWD 3,867,373.
Note 2: Meals, and transportation, and miscellaneous fees (TWD 171,800) + personnel cost (10 volunteers * TWD 133 (basic hourly wage) * 4 hours) = TWD 5,320.
Note 3: Meals, and transportation, and miscellaneous fees (TWD 122,370) + personnel cost (425 volunteers * TWD 133 (basic hourly wage) * 4 hours) = TWD 348,470.
Note 4: Tuition: TWD 350 / lesson (1.5 hours) per student * 1,695 students = TWD 593,250.
Note 5: 184 magazines / month subscribed to * TWD 300 * 12 months = TWD 662,400.
Note 6: 26 visits * visiting fee (TWD 10,000) = TWD 260,000.
Note 7: The benefits of media exposure cannot be estimated and are thus calculated by ad placement: TWD 100,000 / ad * 192 ads = TWD 19,200,000.
Note 8: Total amount of flight tickets (TWD 35,752,565) - discount (TWD 7,233,200) = TWD 28,519,365.
Note 9: As the aforementioned effectiveness of social involvement is hard to quantify, the environmental / social effectiveness is presented by cost.