In response to the International Coastal Cleanup Day, the senior vice president led more than 250 CAL employees and dependents across the Group to clean up the Jhu-wei Fishing Harbor, taking practical actions to protect the planet and demonstrated determination to care for the community and the environment.
CAL has endeavored to promote social welfare and support social development. In the process of social development, education plays a pivotal role. For many years, CAL Group has been a promoter in education, sport and environmental protection, in hopes of promoting social equality.
Since 2010, CAL has made its efforts to cultivate the reading habits for Taiwanese children based on the spirit of contributing to communities.Because volunteer education is a long-term project, CAL has established the long-term partnership with various universities in Taiwan to bring the mutual benefit for both the industry and the academia since 2013.
In support of the industry-academia partnership and talent cultivation policy from the Ministry of Education in Taiwan, CAL offers training courses related to aviation industry through maintenance professionals, aviation specialists, and campus education by sharing its wealth of practical experience and resources. In 2017, CAL trained 203 aviation specialists, 41 more compared to the previous year. In the future, CAL will continuously offer training courses on fundamental maintenance and provide highly-trained aviation specialists through industry-academia partnership.
CAL has founded the CAL Volunteer Club since 2011 dedicated to helping socially vulnerable groups and instilling spiritual contentment in employees. Volunteers teach children aviation English and related knowledge during winter and summer vacations. In 2017, the CAL Volunteer Club organized 7 sessions in Jhu Wei Elementary School, Shi-hai Elementary School, San Fong Elementary School, Hai-hu Elementary School, and Guo Lin Elementary School in Dayuan District, Taoyuan and taught more than 1,000 students. Upholding the spirit of developing the young, the CAL Volunteer Club contributed society and communities with real action.
Knowledge-sharing Platform at Elementary Schools
CAL has collaborated with the Global Views Educational Foundation to create the charitable project of a knowledge-sharing platform since 2014. CAL subscribed to the “Global Kids Junior Monthly” and around 28,566 students to 64 schools nationwide are benefited.
Note: Calculation formula of beneficiary students: Referring to the statistic of Ministry of Education (Taiwan), average students per elementary school x schools donated by CAL
Jeremy Lin x House of Dreams Charity Day
"2017 China Airlines X Jeremy Lin X House of Dreams Charity Day " was held at the stadium in SanMin Junior High School in Neihu District, Taipei (Taiwan). Led by Chairman Nuan-hsuan Ho, 200 CAL employees worked with Jeremy Lin, the popular Chinese American NBA player, to host a basketball event for 50 teenagers led by Ian Liao, the priest from House of Dreams (Taiwan). In the event, Jeremy Lin encouraged the teenagers to face every setback based on the spirit of persistence and never giving up, using basketball terms like "assist" and "pass." This event has been held for a long time to support social welfare and the disadvantaged and pass on positive energy.
Mandarin Airlines Flight Camp
Mandarin Airlines and Apex Flight Academy worked together to hold the Mandarin Airlines Flight Camp, which was Taiwan's first flight camp designed for people dreaming of flying. The two-day camp covered ground operations,cabin navigation, simulator operations, and actual flight operations with Diamond 40.
Smile Camp for Dream
In August 2017, Tigerair Taiwan worked with KKday to host 16 smile ambassadors from Taipei Family Helper (Southern Taipei) to tour Universal Studios Japan. In the tour, children had a great time and were encouraged to communicate in the international common language, "smile." Children also learned to support and take care of each other as a team.
Family Day for Appreciation
Tigerair Taiwan held the family day on October 14, 2017. To fulfill the spirit of contributing to the society, Tigerair Taiwan also invited teachers and students from Mekarang Elementary School in Hsinchu County to perform using Atayal's traditional musical instruments. In the event, Tigerair Taiwan also donated TWD100,000 to Mekarang Elementary School, in hopes of fully developing the strengths and talents of students in rural areas.
The ultimate goal of sports is to promote the well- being of nationals, and national health is of primary importance to well-being. As a corporate citizen in Taiwan, CAL supports Taiwanese athletes participating in international sports events through its expertise in air transport, taking practical actions to increase the visibility of Taiwanese athletes on the global stage. CAL has been designated the official airlines for various international tournaments. To assist Taipei City Government in hosting the 2017 Summer Universiade, CAL served as an active promoter by publishing image advertisements worldwide through in-flight magazines and promotion videos, making Taiwan and Taipei seen and recognized by the world. In 2017, CAL also sponsored various sports events and supported local teams and players (including pitcher Wei-Yin Chen, basketball player Jeremy Lin, extreme marathoner Tommy Chen, tennis player Chun-Hsin Tseng, tennis player Kai-Chen Chang, golf player Pei-Yun Chien, triathlete Shiao-Yu Li, volleyball player Pei-Hung Huang,and weightlifter Hsing-Chun Kuo). In the future, CAL will continuously support a variety of sports events.
CAL views environmental protection as its responsibility! CAL has been dedicated to environmental advocacy proactively and encouraged employees to get personally involved in environmental protection, so as to set an example for others.
In 2017, Tigerair Taiwan and Taipei Zoo worked together to emphasize the importance of the tiger conservation in the animal conservation program. To celebrate its third anniversary of flight, Tigerair Taiwan started to adopt leopard cats and Formosan clouded leopards. By doing this, Tigerair Taiwan expects to call on the public to value the conservation importance.
Creating a Sustainable Society
CAL has long committed itself to social welfare and social equality. Meanwhile, CAL expects to establish a positive cycle of resources investing in social development and its business, creating the value of sustainable society. For this purpose, CAL quantifies social investments with financial data to monitor their positive influence on its business, in hopes of achieving social sustainability.
Social Investment Evaluation
CAL actively contributes to the society through its services and expertise. Since 2015, CAL has applied the London Benchmarking Group (LBG) model to evaluate the effectiveness of charitable activities and quantify their influence on business. The LBG model integrates the measurement on financial and nonfinancial contributions to provide detailed guidance on the resource allocation and avoid duplicate investments. Through the LBG model, CAL is able to meet the expectations of stakeholders and create the shared value of social sustainability. For the contribution to social investments, CAL donated TWD 46,099,415 in 2017. Commercial initiatives, charitable events and community investments represented 93%, 3% and 4% of the social investments respectively. The social investments could be categorized into product donation, money donation, employee volunteer and management overheads, which represented 37%, 60%, 1% and 2% respectively. For the detailed information, refer to the right table.
Types of Social Involvement
|Type||Historical Amount (TWD)||2017|
Input of Social Involvement
|type||Historical Amount (TWD)||2017|
|Product donation||29,798,352||31,899,877||17,274,055||Donation of flight tickets and in-flight products||37|
|Money donation||10,644,000||11,244,500||27,716,057||Money input for each event||60|
|Employee volunteer||1,294,052||772,378||367,612||Volunteers for park tours, teaching, and coastal cleanup||1|
|Management overhead||1,885,940||914,684||741,691||Overheads for various activities||2|
Effectiveness of Social Involvement
|Amount of social investments (TWD)||35,254,801||43,399,664||77,555,512|
|Number of beneficiaries||18,210||18,600||31,641|
|Number of media exposure||343 / Number of Facebook fans:478,763||111 / Number of Facebook fans:668,386||214 / Number of Facebook fans:814,733|
|Number of flight tickets sponsored||702||626||271|
|Sponsorship and promotion of 2017 Summer Universiade||1,177,901 reaches||13,064,023|
|Other donations for art, sports and charitable events||Eden Social Welfare Foundation, BE HEROES Camp, Finding Exit for Love event, New Pride Stars of Taiwan – book raising event, Huashan Social Welfare Foundation, and Make a Wish Association||1,331,200|
|Hurricane Harvey in Texas, United States and Influenza A (H1N1) in Myanmar||Delivery of relief supplies||559,076（Note 1）|
|Coastal cleanup in Jhuwei, Taoyuan||Approximately 230 participants||205,581（Note 2）|
|Volunteer teaching||1,364 students at elementary schools||477,400（Note 3）|
|Charitable project of knowledgesharing platform, Global Kids Junior Monthly, with Global Views||Approximately 28,566 students at elementary schools||590,400（Note 4）|
|CAL Headquarters visits||1,231 participants||410,000（Note 5）|
|2017 China Airlines x Jeremy Lin x House of Dreams Charity Day||Approximately 250 participants||450,000（Note 6）|
Benefits to Business Operation
Media reports: 214
Number of Facebook fans: 814,733
|Number of flight tickets sponsored||271||17,274,055|
|Revenue from flight tickets sponsored||Flight tickets sponsored at a discount||21,793,777（Note 8）|
Calculation of effectiveness of social involvement
Note 1: Shipping cost for Hurricane Harvey in Texas, US: TWD494,5000; shipping cost for Influenza A (H1N1) in Myanmar: TWD64,576, totaling 559,076
Note 2: Catering and transportation cost: TWD83,221; personnel cost (230 volunteers * TWD133 (basic hourly wage) * 4 hours) : TWD122,360
Note 3: Tuition: TWD350 / lesson (1.5 hours) for each participant*1,364 students = TWD477,400
Note 4: 164 magazines / month subscribed to* TWD300*12 months = TWD590,400
Note 5: 41 visits*TWD10,000 visiting fee = TWD410,000
Note 6: Event, catering, decoration, equipment, and transportation cost: TWD450,000
Note 7: The benefits of media exposure cannot be estimated and are thus calculated by advertisement placement: TWD100,000*214 advertisements = TWD 21,400,000
Note 8: TWD31,747,959 (total amount of flight tickets)-TWD9,954,182 (discount) = TWD 21,793,777
Note 9: Because the abovementioned effectiveness of social involvement is hard to be quantified, the amount of cost is considered as effectiveness related to society.