Service Declaration

Touching every moment.


Vision and Strategy

In response to evolving market and operational demands, CAL regularly reviews its strategic indicators. In 2024, after reassessing internal and external environments, CAL updated its vision, mission, and values. Guided by the belief that “we can always do better,” CAL’s mission is “creating more wonderful moments through flying,” and its vision is “leading Asia-Pacific, flying worldwide.” CAL supports the UN’s 17 Sustainable Development Goals (SDGs), aligning with the SDG Compass and sustainability frameworks from ICAO, ATAG, and the global transport sector. Currently, CAL focuses on 13 SDGs to drive sustainability and create stakeholder value.

Corporate Introduction

Vision

Leading Asia-Pacific,
Flying Worldwide

We focus on enhancing our team with the aspiration to become the leading airline in the Asia-Pacific region, connecting the world through safe, reliable, efficient, and excellent service.

Mission

Create more wonderful moments
through flying

We are fully committed to provide a satisfactory flying experience for every passenger, and to become a sustainable enterprise that is friendly to the environment and promotes the economic development of the society

Sustainability Strategies


Safety

Embed the safety culture into products and services

Echo to UN SDGs

Governance

Root sustainable concept in value chain to make positive influence

Echo to UN SDGs

Fleet and Network

Promote highly efficient fleets and network to forward environmental friendliness

Echo to UN SDGs

Product and Service

Provide services with sustainable value and technology

Echo to UN SDGs

Group Business

Spread sustainability to group business to improve cooperation and sustainable development

Echo to UN SDGs

Brand Awareness

Promote local brand and transportation friendly

Echo to UN SDGs

Our value

Believe we can
always do better

Our staff members and the team are well-trained and are convinced that our work is essential to the development of the company, the economy, the society, and also the sustainability of the environment; therefore, we work hard every day and look forward to working together to create greater values for all stakeholders.

Sustainability Strategy Framework


Safety

Flight Safety
Keeping passengers' safety by continuously improving, implementing systematic and instant responses to flight safety, risks and emergencies, to become a trusted airlines

Training
Upholding the safety quality of CAL's employees through complete, well-designed and continual training programs on flight safety, to root our safety culture and consolidate the core value

Governance

Talent
Creating a diverse and inclusive workplace and providing training and internship opportunities to improve social competitiveness

Influence
To enhance CAL's influence on the industry by participating in or supporting policies and public initiatives, and adjust and strengthen corporate governance step by step based on international trends

Fleet and Network

Efficiency
Creating an extended and efficient air transport network by continuously introducing next-generation fleets to drive business growth and high quality of flight experience

Green Transportation
Improving the efficiency of transportation system to reduce carbon emissions. And to increase employees' awareness of climate change by investing in green services then engage our customers

Product and Service

Mutual Benefit
Sharing and connecting with other industries to provide customer service with social value

Technology
Optimizing customer experience by applying big data and mobile technology

Group Business

Multi-brand
With integrating groups' multiple resources and service to expand CAL's competitive advantages step by step. Striving for the same sustainable vision of CAL group

Partnership
Cooperating and growing with group business partner to develop long-term partnership and improve total service quality

Brand Awareness

Local Brand
To Deepen the impression of CAL as a local brand by promoting local industries then extend to flight experience

Accessibility
Improving the accessibility of the disadvantaged and create diverse flight experience in terms of gender
E
Environmental Sustainability
S
Social Prosperity
G
Corporate Governance