Vision and Strategy
CAL upholds its value of "Believe we can always do better" and embraces the mission to "Create more wonderful moments through flying" to "Become the preferred airline in Taiwan." CAL supports the 17 Sustainable Development Goals (SDGs) announced by the United Nations in 2016 and follows the SDG Compass and related sustainability reports of the International Civil Aviation Organization (ICAO), the Air Transportation Action Group (ATAG), and the international transportation industry. We now focus on 13 SDGs that form the basis of CAL's sustainability efforts for achieving sustainability and creating value for stakeholders.
Corporate Introduction
Become the preferred airline
Mission
Create more wonderful moments
through flying
We are fully committed to provide a satisfactory flying experience for every passenger,
and to become a sustainable enterprise that is friendly to the environment and promotes
the economic development of the society
Sustainability Strategies
Safety
Embed the safety culture into products and services
Echo to UN SDGs
Governance
Root sustainable concept in value chain to make positive influence
Echo to UN SDGs
Fleet and Network
Promote highly efficient fleets and network to forward environmental friendliness
Echo to UN SDGs
Product and Service
Provide services with sustainable value and technology
Echo to UN SDGs
Group Business
Spread sustainability to group business to improve cooperation and sustainable development
Echo to UN SDGs
Brand Awareness
Promote local brand and transportation friendly
Echo to UN SDGs
Our value
Believe we can
always do better
Our staff members are well-trained and are convinced that our work is essential to the development of the company, the economy, the society, and also the sustainability of the environment; therefore, we work hard every day and look forward to working together to create greater values for all stakeholders.
Sustainability Strategy Framework
Safety
Flight Safety
Keeping passengers' safety by continuously improving, implementing systematic
and instant responses to flight safety, risks and emergencies, to become a
trusted airlines
Training
Upholding the safety quality of CAL's employees through complete, well-designed
and continual training programs on flight safety, to root our safety culture and
consolidate the core value
Governance
Talent
Creating a diverse and inclusive workplace and providing training and internship
opportunities to improve social competitiveness
Influence
To enhance CAL's influence on the industry by participating in or supporting
policies and public initiatives, and adjust and strengthen corporate governance
step by step based on international trends
Fleet and Network
Efficiency
Creating an extended and efficient air transport network by continuously
introducing next-generation fleets to drive business growth and high quality of
flight experience
Green Transportation
Improving the efficiency of transportation system to reduce carbon emissions.
And to increase employees' awareness of climate change by investing in green
services then engage our customers
Product and Service
Mutual Benefit
Sharing and connecting with other industries to provide customer service with
social value
Technology
Optimizing customer experience by applying big data and mobile technology
Group Business
Multi-brand
With integrating groups' multiple resources and service to expand CAL's
competitive advantages step by step. Striving for the same sustainable vision of
CAL group
Partnership
Cooperating and growing with group business partner to develop long-term
partnership and improve total service quality
Brand Awareness
Local Brand
To Deepen the impression of CAL as a local brand by promoting local industries
then extend to flight experience
Accessibility
Improving the accessibility of the disadvantaged and create diverse flight
experience in terms of gender
E
Environmental Sustainability
S
Social Prosperity
G
Corporate Governance