Through the "Sustainable Development Strategy" and "Value Creation Model", China Airlines assists stakeholders to grasp the true corporate value of China Airlines and review China Airlines' promotion of sustainable performance. Combine sustainability strategies to formulate short, medium and long-term goals to implement sustainable development of the company.
We adopted "Safety" and "Governance" as the basis for sustainable development and incorporated our main strategies of "Fleet and Network", "Products and Services", and "Group Business" to continue to enhance CAL's “Brand Awareness” in the minds of customers. We initiated three action plans to enhance the brand image including "Smart Resilience: resilient operations to combat extreme weather and changes in the business environment", "Localized Global Operations: taking Taiwan's local culture to the world", and "Youth Innovation: connect with the innovative generation with youthful thinking". The action plans reflect our lasting commitment to environmental, social, and economic / governance. The six sustainability strategies also support the UN's SDGs and we establish implementation strategies to create a strategic framework for sustainable development.
Value Creation Model
As a leader in Taiwan's aviation industry, in order to make mutual prosperity with stakeholders, move towards sustainability and endeavor to create the sustainable value for all stakeholders, CAL develops Sustainability Strategy Framework to picture the sustainability context of CAL. To help all stakeholders understand the true value of CAL, CAL discloses its six capitals (Financial, Natural, Manufactured, Intellectual, Human, Social and Relationship) publicly.