In response to the International Coastal Cleanup Day, CAL has organized the annual coastal cleanup at Zhuwei Fishing Harbor since 2011. In 2019, CAL organized the coastal cleanup at Shalun Beach in Tamsui for the first time, at which a total of 552 CAL employees and their family members participated. CAL also organized a coastal cleanup in Qijin District, Kaohsiung City in order to protect the Earth through concrete action.
Having long attached importance to education and sports promotions, CAL continuously invests its resources in social development to ensure substantial improvements in children's education while promoting the steady development of local athletes and increasing opportunities for participation in international contests.
CAL firmly believes that education is fundamental to the development of potential talents. Based on the spirit of giving back to society and caring for the disadvantaged, CAL has cultivated schoolchildren's reading habits through the volunteer teaching program since 2010.
Beginning in 2013, CAL has also established long-term partnerships with colleges and universities in Taiwan to provide opportunities for learning expertise and hands-on practice, in the hope of improving industry and academia cooperation and to reach the ultimate goal of achieving talent cultivation.
Educational Exchange Activity
To empower students in remote areas to dream big, Mandarin Airlines launched a Dream Big charity event, where students from Tafalong Elementary School in Hualien and the Chin-ai Music Orchestra in Nantou flew with Mandarin Airlines to visit each other and have cultural exchanges. All of the students considered it an unforgettable experience.
Since its founding in 2011, the CAL Volunteer Club addresses itself to supporting the socially disadvantaged. Each year, it teaches aviation knowledge and English at schools in the vicinity to cultivate students' international outlooks. In 2019, 92 volunteers organized 16 sessions at Xihai Elementary School, Zhuwei Elementary School, Shanfeng Elementary School, and Guolin Elementary School in the Dayuan District of Taoyuan. The sessions totaled 32 hours, benefiting 1,106 students. Upholding the spirit of mutual assistance and love, the CAL Volunteer Club gives back to society through concrete action.
Knowledge-sharing Platform at Elementary Schools
Since 2014, CAL has co-sponsored the Knowledge-sharing Platform Charity Project in partnership with the Global Views Educational Foundation. By giving complimentary Global Kids Junior Monthly subscriptions to elementary school students in Taoyuan City, Taitung County, Nantou County, and Hualien County, CAL helps to foster students' independent reading habits and contributes to children's cultural education. In 2019, around 44,472 students of 102 schools in Taiwan are benefited.
Note: Calculation of beneficiary students = Average students per elementary school from Statistic of Ministry of Education (Taiwan) x Schools donated by CAL
CAL continued to organize the Mandarin Airlines Flight Camp in 2019 to enable young people to receive cabin crew knowledge in Taiwan.
CAL has been dedicated to the development of national sports for many years. In 2019, CAL has sponsored a large number of sporting events in hopes of advancing Taiwan's sports environment and promoting Taiwan's international standing. CAL continued to sponsor local teams and players, and helped give many Taiwanese athletes warm welcomes. In the future, CAL will continuously support local sports, activities, and Taiwanese athletes' participation in international events through concrete action.
|Sponsorship||Item / Player|
|Sporting Event||2019 Taiwan Legend Championship|
|Athletes / Teams||Formosa Dreamers; Pauian Archiland Basketball Team; basketball player Jeremy Lin; baseball players Wang WeiChung and Chen Wei-Yin; tennis player Tseng Chun-Hsin; fencer Chen Yi-Tung; volleyball player Huang Pei-Hung; extreme marathoner Tommy Chen; Rising Star RG, etc.|
Note: The above items and results are not limited to Mandarin Airlines and Tigerair Taiwan.
While pursuing business development, CAL recognizes that the Earth's environment is precious and irreplaceable; we are deeply aware of our corporate responsibility to conserve natural resources and protect the environment. In view of this, CAL has taken the initiative in protecting the environment by organizing social welfare activities and environmental education, in order to uphold the responsibility for environmental sustainability, generation after generation.
Mandarin Airlines continued its cooperation with the Taipei Zoo on the Blue-tailed Bee-eater Egg Retrieval and Nurture Project, to airlift blue-tailed bee-eater eggs from Kinmen to Taipei for care. With Mandarin Airlines' support, a group of cute blue-tailed bee-eaters, also called "summer elves," was born in the Taipei Zoo in 2019, then made their first appearance in the Asian Tropical Rainforest Area in July of the same year. Since 2015, Tigerair Taiwan and the Taipei Zoo have worked together to promote the corporate animal adoption program. Under this program, in addition to tigers, Tigerair Taiwan has adopted leopard cats and Formosan clouded leopards for the 2017 to 2021 period, in order to support animal conservation through concrete action. CAL has called on the public to value the conservation of tigers, leopard cats, and Formosan clouded leopards.
Creating a Sustainable Society
CAL has long committed ourselves to social welfare and social development with our resources, in the hope of creating a positive cycle of social and business development. For this purpose, CAL conducts quantitative evaluations of our social investment with financial data and makes timely adjustments of social investments based on the results of evaluations, in the hope of achieving social sustainability.
Social Investment Evaluation
CAL has long been enthusiastic about public welfare and giving back to society. Since 2015, it
has adopted the London Benchmarking Group (LBG) model to analyze the effectiveness of social
investment and quantify the influences of various resources invested in society and the business
itself. Since 2019, CAL has further introduced the social return on investment (SROI) evaluation
method to analyze the resources invested and subsequent benefits, scientifically evaluate the
Company's resources, and make the appropriate allocation based on efficiency. CAL has met the
expectations of various stakeholders and achieved the true value of creating a sustainable society.
CAL took the 2019 CAL volunteer teaching activity as the target for calculation. According to the SROI evaluation method, the calculation result of this activity is 5.11, which means that for every TWD 1 invested, TWD 5.11 of social benefit can be generated. The volunteer teaching activity not only enriched the existing teaching resources for school teachers but also stimulated students' interest in aviation services. These benefits have echoed CAL's charity development in the cultivation of aviation talents to which CAL has attached great importance for a long time. In the future, CAL will continue to review SROI forecasts as well as feedback and suggestions from stakeholder engagement, while adjusting the resources invested to continuously enhance positive social benefits. The relevant content above is shown in the figure below.
Types of Social Involvement
Input of Social Involvement
|Material Donations||17,274,055||18,684,751||10,328,290||Donation of flight tickets and in-flight products||47|
|Money donation||27,716,057||16,265,200||7,746,631||Cash input for each event||35|
|Employee volunteer||367,612||478,800||960,132||Volunteers for park tours, teaching, and coastal cleanup||4|
|Management overhead||741,691||476,195||3,033,385||Overheads for various activities||14|
Effectiveness of Social Involvement
|Amount of social investments (TWD)||77,555,512||114,870,682||60,502,597|
|Number of beneficiaries||31,641||45,598||162,933|
|Number of media exposure||214 / Number of Facebook fans:814,733||192 / Number of Facebook fans: 927,693||196 / Number of Facebook fans: 1,019,990|
|Number of flight tickets sponsored||271||381||333|
Environmental / Social Effectiveness
|Sponsorship||Content / Reach||Amount (TWD)|
|Other Donations for Art and Charitable Events||2019 Taiwan Lantern Festival; Eden Social Welfare Foundation; Down Syndrome Foundation R.O.C.; 2019 Future Commerce; Huashan Social Welfare Foundation; Make a Wish Association; 2019 Taiwan Plus, etc.||12,132,282|
|Reunion Event||Approximately 300 beneficiaries||192,236 (Note 1)|
|Coastal Cleanup at Tamsui's Shalun Beach and in Qijin District, Kaohsiung||Approximately 552 participants||1,251,119 (Note 2)|
|Aviation English Teaching||1,932 elementary school students||1,352,400 (Note 3)|
|Knowledge-Sharing Platform Project, Global Kids Junior Monthly, with Global Views||Approximately 44,472 elementary school students||662,400 (Note 4)|
|CAL Headquarters Visits||1,071 participants||280,000 (Note 5)|
Benefits to Business Operations
|Indicator||Content / Reach||Amount (TWD)|
|Media Exposure||Media reports: 196 Number of Facebook fans:1,019,990||19,600,000 (Note 6)|
|Number of flight tickets sponsored||333||10,328,290|
|Revenue from flight tickets sponsored||Flight tickets sponsored at a discount||3,736,861 (Note 7)|
|Revenue from Student Flight Tickets||823 student flight tickets||10,967,009|
The effectiveness of social involvement is calculated as follows:
Note 1: Meals, and transportation, and miscellaneous fees (TWD182,090) + personnel cost (19 volunteers x TWD178 (average hourly wage) x 3 hours) = TWD10,146.
Note 2: Meals, events, transportation, and miscellaneous fees (TWD517,610) + personnel cost (464 volunteers × TWD178 (average hourly wage) × 58 hours) = TWD279,816.
Note 3: Tuition: TWD350 / lesson (2 hours) per student × 1,932 students = TWD1,352,400.
Note 4: 184 magazines / month subscribed to x TWD300 × 12 months = TWD662,400.
Note 5: 28 visiting fee × TWD10,000 (basic fee per regular visit) = TWD280,000.
Note 6: The benefits from media exposure cannot be estimated and are thus calculated by ad placement: TWD100,000 /ad × 196 ads = TWD19,600,000.