In 2023, CAL's total social welfare investment amounted to TWD 46,466,520. The investment distribution based on business activities, charity events, and community investments was 79%, 13%, and 8%, respectively. Furthermore, based on the types of donations, including goods, cash, volunteer labor, and management costs, the investment distribution was 41.2%, 46.5%, 0.5%, and 11.8%, respectively. The detailed breakdown of the investment distribution is as follows:
Note 1: Meals, activities, transportation, and miscellaneous expenses amount to approximately TWD 676,300. In addition, volunteer costs for eight people, calculation based on the minimum wage of the Labor Standards Act of TWD 176 per hour for three hours amounts to TWD 680,524.
Note 2: The first event's expenses for meals, activities, transportation, and miscellaneous costs were approximately TWD 642,650. Additionally, volunteer costs were calculated at TWD 176 per hour for 20 volunteers working for two hours. The second event's expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 285,000. Volunteer costswere calculated at TWD 176 per hour for 15 volunteers working for three hours, totaling TWD 942,610.
Note 3: The expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 610,000. Additionally, volunteer costs were calculated at TWD 176 per hour for 16 volunteers working for three hours, totaling TWD 618,448.
Note 4: The expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 642,650. Additionally, volunteer costs were calculated at TWD 176 per hour for 20 volunteers working for two hours, totaling TWD 649,690.
Note 5: The expenses for meals, activities, transportation, and miscellaneous costs for the first event amounted to approximately TWD 50,000. Additionally, volunteer costs were calculated at TWD 176 per hour for eight volunteers working for four hours during the first event. For the second event, the expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 69,600 + the cost of eight volunteers at TWD 176 per hour for four hours, totaling TWD 130,864.
Note 6: The expenses for meals, activities, transportation, and miscellaneous costs for the first event amounted to approximately TWD 95,500. Additionally, volunteer costs were calculated at TWD 176 per hour for five volunteers working for five hours during the first event. For the second event, the expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 44,352 + cost of four volunteers at TWD 176 per hour for e;is hours, totaling TWD 787,372.
Note 7: The total cost for the participation of 1,369 individuals in each class, lasting three hours and including teaching materials priced at TWD 350, totaling TWD 1,437,450.
Note 8: The benefits from media exposure cannot be precisely estimated, so we assume hypothetical pricing based on the cost of advertising space: TWD 100,000 per placement, multiplied by 148 placements, totaling TWD 14,800,000.
Note 9: Sponsorship was provided through discounted airfare/freight charges. The total ticket/freight fee amounted to TWD 45,681,062, with a sponsorship discount of TWD 11,431,027. Consequently, the actual revenue from ticket sales was TWD 34,250,035.
Note 10: As the aforementioned effectiveness of social involvement is hard to quantify, the environmental/social effectiveness is represented by cost.
Social Development
CAL Group has a longstanding commitment to education, environmental sustainability, and cultural heritage. Furthermore, it takes concrete actions to support the stable development of local athletes and enhance their opportunities to participate in international sports competitions.
Social Development
Having long attached importance to education and sports promotions, CAL continuously invests its resources in social development to ensure substantial improvements in children's education while promoting the steady development of local athletes and increasing opportunities for participation in international contests.
Strengthening Education
The CAL Group has long been committed to promoting the internationalization of education in Taiwan. It takes concrete actions to ensure substantial improvements in children's education while upholding the spirit of inclusive education and leveraging its unique aviation resources. Each year, it accepts applications for college and university visits. Since 2010, it has also encouraged diverse learning and growth among children through volunteer teaching. Furthermore, since 2013, it has actively fostered industry-academia collaboration with domestic universities, providing opportunities to enhance professional knowledge and practical skills. Additionally, the group has been organizing charity sports camps for many years and actively promoting environmental awareness, with the aim of achieving positive and sustainable social development.
Company Visit
CAL annually opens its corporate campuses to college and university students majoring in relevant fields, offering guided tours to familiarize them with the company's culture, cabin crew training facilities, emergency evacuation training facilities, and aviation training facilities.Through practical exchanges, the program aims to enhance students' understanding of the aviation industry. In 2023, a total of 17 college and university visit activities were conducted, benefiting a total of 586 students. The aim of these activities was to communicate the core principles of aviation industry management through practical experience and promote the sustainable development and cultivation of talent by leveraging resources from the academic and exhibition industries.
Volunteer teaching
Since its establishment in 2011, the CAL Volunteer Club has been regularly visiting nearby schools to teach classes, demonstrating concrete actions to convey core aviation knowledge and teach English. This initiative fosters local education and internationalization, aligning with the United Nations Sustainable Development Goal 4, "Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all," and encourages children to develop a global perspective and cultivate a habit of seeking knowledge, thereby enhancing their opportunities for diverse growth. In 2023, a total of 11 teaching activities were conducted, covering schools such as Dayuan District Hsi Hai Elementary School, Zhu Wei Elementary School, Shan Fong Elementary School, Guo Lin Elementary School, Qing-Xi Elementary School, Nan-Shi Elementary School, and others. These activities will benefit a total of 1,000 students. It is our hope that we can visit more schools in the future to share aviation knowledge, enhance learning experiences, and foster opportunities for children's diverse growth.
Public sports camps
CAL upholds the spirit of "China stands up for China" and has long been supporting the development of local sports, hoping to nurture more rising stars who bring glory to the country. In 2023, we sponsored several domestic athletes to participate in international sports events, leveraging our expertise in aviation transportation to support these outstanding athletes in representing the Republic of China in international sporting events. Additionally, we organized a charity baseball camp featuring professional baseball players Wei-yin Chen and Yu-cheng Chang and hosted a charity basketball camp with renowned basketball star Jeremy Lin and the Taoyuan Pauian Pilots basketball team. Furthermore, we arranged a charity table tennis camp led by table tennis master Chih-yuan Chuang. Combining sports activities with charity, we provided the children with the opportunity to purchase the illustrated book "'Imperfect Treasures" about stray animals, which added educational significance and enhanced the overall value of the event. CAL has a long-standing tradition of inviting well-known athletes from various fields to personally mentor young athletes, combining sports activities with public welfare. This initiative aims to provide children with valuable experience and encouragement to courageously pursue their dreams and be fully prepared for a successful future. So far, a total of 948 children have benefited from this program.
Sports promotion
CAL upholds the spirit of "China stands up for China" and has long been supporting the development of local sports, hoping to nurture more rising stars who bring glory to the country. In 2023, we sponsored several domestic athletes to participate in international sports events, leveraging our expertise in aviation transportation to support these outstanding athletes in representing the Republic of China in international sporting events. Additionally, we organized a charity baseball camp featuring professional baseball players Wei-yin Chen and Yu-cheng Chang and hosted a charity basketball camp with renowned basketball star Jeremy Lin and the Taoyuan Pauian Pilots basketball team. Furthermore, we arranged a charity table tennis camp led by table tennis master Chih-yuan Chuang. Combining sports activities with charity, we provided the children with the opportunity to purchase the illustrated book "'Imperfect Treasures" about stray animals, which added educational significance and enhanced the overall value of the event. CAL has a long-standing tradition of inviting well-known athletes from various fields to personally mentor young athletes, combining sports activities with public welfare. This initiative aims to provide children with valuable experience and encouragement to courageously pursue their dreams and be fully prepared for a successful future. So far, a total of 948 children have benefited from this program.
Junior pilot experience camp
With an eye to the company's sustainability strategy and goals, our department organized a charity Junior Pilot Camp during the winter break of 2023. We invited the Vox Nativa Children's Choir from Xinyi Township, Nantou County, which consists of 33 indigenous students from tribal communities, to participate. Through this camp, our aim is to convey essential aviation knowledge to children in remote areas, giving them insights into an industry they rarely have the opportunity to explore. At the same time, this is a show of our dedication to the improvement of education quality in Taiwan. Additionally, during the summer vacation, we invite underprivileged children from Taoyuan to participate in a charity pilot experience camp, providing them with the chance to learn about an industry that is seldom accessible to them and acquire fundamental aviation knowledge.
The creation of a shared knowledge platform for elementary schools
Since 2014, CAL has participated in the "Common Knowledge Platform Charity Project" sponsored by Global Views Educational Foundation. We have provided subscriptions to the magazines "Global Kids Junior Monthly" and "Global Kids Monthly " to several elementary schools in Taoyuan City, Taitung County, Nantou County, Hualien County, and other areas. This initiative aims to enhance children's reading habits and thirst for knowledge, contributing to cultural education through tangible actions. In 2023, a total of 90 schools, benefiting approximately 38,652 students, were supported through this program.
Environmental Coexistence
CAL Group is dedicated to corporate social responsibility and sustainable development. We place a strong emphasis on environmental improvement and protection, embracing the principles of environmental awareness and striving towards the goal of environmental sustainability.
Coastal Cleanup
CAL has been actively participating in international beach cleaning activities and has been organizing regular beach cleaning events at Zhubei Fishing Port since 2011. On April 22, 2023, which was Earth Day, the company successfully held its first-ever coordinated beach cleaning events in both northern and southern Taiwan. Employees from CAL units in the north and south, along with their friends, family, and members of the CAL Volunteer Club, were invited to participate in the beach cleaning. A total of 450 employees joined this global movement, showcasing the company's unwavering commitment to sustainability and their dedication to preserving the Earth through practical action.
CAL supports international beach clean-up activities,collecting a total of 800 kilograms of garbage in 2023.
Tree Planting
CAL has partnered with the Forestry Bureau of the Council of Agriculture, Executive Yuan, and the Hsinchu Forest District Management Office to adopt nearly two hectares of forest land in Nanzhuang, Miaoli. The Saisiyat indigenous people, a local mountain and forest co-management partner, collaborated with us to reforest and nurture the land by planting 4,250 native Taiwan cypress trees. With its excellent carbon absorption capacity, it is estimated that the forest will be able to store carbon by 65 metric tons two years after reaching maturation. This initiative represents a tangible implementation of the United Nations Sustainable Development Goals, creating a positive ESG sustainable development cycle for society, the economy, and environmental resources.
CAL Group adopts Nanzhuang Forest to protect the environment together.
Charity Donations to Support Environmental Protection and Reuse
CAL has a strong commitment to environmental sustainability. In 2023, during the annual Ghost Day festival, we donated supplies to the Muhsiang Home and the White Childcare Center in Luzhu District. We aim to showcase our leadership in the aviation industry by actively participating in charitable donations and promoting waste reduction, thus contributing to the sustainable development of Taiwan.
Cultural Heritage
CAL recognizes that cultural development is a continuous learning process and a valuable part of our heritage. By leveraging its strengths in the aviation industry, the company offered discounted tickets for the Cultural Bridges Organization 2023 World Scout Jamboree (WSJ) and the Puzangalan Children's Choir from Pingtung in 2023. These initiatives aim to support young indigenous individuals from remote communities in participating in international events, fostering diversity among indigenous youth, and showcasing Taiwanese culture on the global stage.
The 2023 World Scout Jamboree (WSJ) highlighted the cultural charm of Taiwan.
Sports Activity
CAL has supported the development of Taiwan’s sports and sponsored domestic athletes in overseas competition for many years. Through our own air transportation expertise, we help Taiwanese athletes participate in international sports events, supporting Taiwanese athletes and teams to win international fame with concrete actions. In 2022, CAL sponsored a number of sports events to jointly improve the sports environment in Taiwan and enhance Taiwan’s international competitiveness and rankings.
After the charity table tennis camp and student tournament, table tennir mentor Chih-yuan Chuang shook hands with the children.
Jeremy Lin, a renowned basketball star, instructs young players in fundamental basketball skills at a charity basketball camp.
Creating a Sustainable Society
As the COVID-19 situation gradually becomes clearer in 2023, CAL adjusted its operational focus and gradually resumed passenger flights. Additionally, the company is committed to investing in social welfare and supporting the development of social equality, actively utilizing its operational advantages and fulfilling its corporate social responsibility. CAL also makes timely adjustments to foster collaboration with society and create higher value, striving towards the goal of sustainable social development. Moreover, analysis is conducted to quantify the contribution of social investment and its impact on the operation of CAL. This analysis combines social investment with financial information. Adjustments are promptly made to enable CAL to create greater value in collaboration with society.
Social Investment Evaluation
Since 2015, CAL has adopted the London Benchmarking Group (LBG) model to analyze the effectiveness of social investment and quantify the influences of various resources invested in society and the business itself. CAL adopted the Social Return on Investment (SROI) model in 2019 to analyze the benefits of individual charity programs. CAL took the 2023 CAL Charity Sport Camps as the target for calculation. According to the SROI evaluation method, the calculation result of this activity is 10.6, which means that for every TWD 1 invested, TWD 10.6 of social benefit can be generated.
In 2023, CAL's total social welfare investment amounted to TWD 46,466,520. The investment distribution based on business activities, charity events, and community investments was 79%, 13%, and 8%, respectively. Furthermore, based on the types of donations, including goods, cash, volunteer labor, and management costs, the investment distribution was 41.2%, 46.5%, 0.5%, and 11.8%, respectively. The detailed breakdown of the investment distribution is as follows:
Types of Social Involvement
Input of Social Involvement
Effectiveness of Social Involvement
Environmental / Social Effectiveness
Benefits to Business Operations
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(Note 8)
(Note 9)
Explanation of the Monetary Benefits of Social Involvement
Note 1: Meals, activities, transportation, and miscellaneous expenses amount to approximately TWD 676,300. In addition, volunteer costs for eight people, calculation based on the minimum wage of the Labor Standards Act of TWD 176 per hour for three hours amounts to TWD 680,524.
Note 2: The first event's expenses for meals, activities, transportation, and miscellaneous costs were approximately TWD 642,650. Additionally, volunteer costs were calculated at TWD 176 per hour for 20 volunteers working for two hours. The second event's expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 285,000. Volunteer costswere calculated at TWD 176 per hour for 15 volunteers working for three hours, totaling TWD 942,610.
Note 3: The expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 610,000. Additionally, volunteer costs were calculated at TWD 176 per hour for 16 volunteers working for three hours, totaling TWD 618,448.
Note 4: The expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 642,650. Additionally, volunteer costs were calculated at TWD 176 per hour for 20 volunteers working for two hours, totaling TWD 649,690.
Note 5: The expenses for meals, activities, transportation, and miscellaneous costs for the first event amounted to approximately TWD 50,000. Additionally, volunteer costs were calculated at TWD 176 per hour for eight volunteers working for four hours during the first event. For the second event, the expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 69,600 + the cost of eight volunteers at TWD 176 per hour for four hours, totaling TWD 130,864.
Note 6: The expenses for meals, activities, transportation, and miscellaneous costs for the first event amounted to approximately TWD 95,500. Additionally, volunteer costs were calculated at TWD 176 per hour for five volunteers working for five hours during the first event. For the second event, the expenses for meals, activities, transportation, and miscellaneous costs amounted to approximately TWD 44,352 + cost of four volunteers at TWD 176 per hour for e;is hours, totaling TWD 787,372.
Note 7: The total cost for the participation of 1,369 individuals in each class, lasting three hours and including teaching materials priced at TWD 350, totaling TWD 1,437,450.
Note 8: The benefits from media exposure cannot be precisely estimated, so we assume hypothetical pricing based on the cost of advertising space: TWD 100,000 per placement, multiplied by 148 placements, totaling TWD 14,800,000.
Note 9: Sponsorship was provided through discounted airfare/freight charges. The total ticket/freight fee amounted to TWD 45,681,062, with a sponsorship discount of TWD 11,431,027. Consequently, the actual revenue from ticket sales was TWD 34,250,035.
Note 10: As the aforementioned effectiveness of social involvement is hard to quantify, the environmental/social effectiveness is represented by cost.