CAL Group has a longstanding commitment to education, environmental sustainability, and cultural heritage. Furthermore, it takes concrete actions to support the stable development of local athletes and enhance their opportunities to participate in international sports competitions.
Social Development
CAL Group has long been committed to education, environmental coexistence, and cultural heritage, channeling group resources back into society to ensure substantial improvements in student education. Through years of organizing beach clean-up activities to advocate for environmental sustainability, the Group also continues to effectively support the stable development of local athletes and enhance Taiwan's international visibility through practical actions. Additionally, numerous charity sports camps are held to foster sustainability through the joint creation of resources between the company and society.
Strengthening Education
CAL firmly believes that only through education can more future talents be nurtured. Therefore, since 2010, we have upheld the spirit of deep community engagement, giving back to our hometowns, caring for the underprivileged and society. We have been cultivating children's international perspectives and reading habits through educational volunteers. Since 2013, we have established long-term partnerships with major universities in Taiwan, providing opportunities for learning professional knowledge and practical skills, strengthening industry-academia collaboration, with the ultimate goal of talent development. At the same time, we have long supported sports culture by organizing charitable sports camps. Through the sponsorship of CAL, star athletes teach young players various sports skills. This initiative not only facilitates the transfer of experience but also strengthens our commitment to educational foundations. Additionally, we actively promote environmental awareness, aiming to implement positive and sustainable social development.
Company Visit
China Airlines annually welcomes students from relevant departments of universities and colleges to visit its corporate campus. The students are provided with guided tours to learn about the CAL's culture, cabin crew training facilities, emergency evacuation training facilities, and aviation training facilities. This practical exchange aims to cultivate students' perspectives on the aviation industry. In 2024, CAL organized 15 visits to universities, benefiting a total of 575 students. These visits aimed to convey practical experience in the core principles of aviation industry management, integrating resources from academia and industry to promote sustainable talent development and cultivation.
CAL Volunteers Bringing Classrooms Closer to the Skies
Since its founding in 2011, the CAL Volunteers Club has been dedicated to supporting disadvantaged groups through educational outreach. Each year, volunteers visit local schools to share aviation knowledge and teach English, fostering students’ global awareness and curiosity for learning. These efforts align with the UN Sustainable Development Goal 4, promoting quality and inclusive education.
In 2024, the club conducted 12 teaching activities across 8 schools—including Taoyuan Xihai, Zhuwei, Shanfeng, Guolin, Zhongfu, Qingxi, Daxi, and Baji Elementary Schools—benefiting 1,350 students. Guided by a spirit of service and compassion, the club continues to give back through action, with hopes to reach even more schools in the future to inspire and empower the next generation.
Rural Development Team Fostering Growth in Rural Education
Our Rural Development Team annually visits remote schools in Taiwan to impart aviation expertise. In 2024, we conducted 6 rural education teaching activities at Dongqing Elementary School in Orchid Island, Penglai Elementary School in Miaoli, Baosang Junior High School in Taitung, Taoyuan Junior High School in Taitung, and Taoyuan Elementary School in Taitung, benefiting a total of 1,311 students.
The creation of a shared knowledge platform for elementary schools
Since 2014, CAL has participated in the "Common Knowledge Platform Charity Project" sponsored by Global Views Educational Foundation. We have provided subscriptions to the magazines "Global Kids Junior Monthly" and "Global Kids Monthly " to several elementary schools in Taoyuan City, Taitung County, Nantou County, Hualien County, and other areas. This initiative aims to enhance children's reading habits and thirst for knowledge, contributing to cultural education through tangible actions. In 2024, a total of 90 schools were served, benefiting approximately 41,400 students. Note: The estimated number of beneficiary students is calculated by multiplying the average number of students in a single elementary school in Taiwan by the number of recipient schools, as per the Ministry of Education's Department of Statistics.
Partner with community resources to organize a children's art exhibition
To encourage students to develop artistic talents and promote community, Mandarin Airlines invited the Minquan Elementary School Orchestra to present a “Sparkling Christmas, Orchestra Flash Mob” at Songshan Airport on December 24, 2024, near counter 2A. Co-organized with Taipei Songshan Airport, 7-Eleven, and the orchestra, the event featured 100 student performers. The Recorder Ensemble, Choir, String Orchestra, Chinese Orchestra, and Wind Band delivered vibrant performances that brought festive cheer to travelers. In appreciation of Mandarin Airlines’ support for grassroots arts and cultural education, the principal of Minquan Elementary School presented a certificate of gratitude.
Environmental Coexistence
While pursuing corporate growth, the CAL Group recognizes the value and fragility of the environment. Committed to environmental protection and resource responsibility, the Group actively promotes sustainability by integrating social welfare and environmental education, passing on the mission of sustainable development across generations.
Coastal Cleanup
CAL has actively supported international beach cleanups and has organized regular events at Zhubei Fishing Port since 2011. In May 2024, we held our first simultaneous beach cleanups in both northern and southern Taiwan. Employees from various CAL units, along with their families, friends, and members of the CAL Volunteer Club, took part. A total of 450 participants joined this global effort, demonstrating our commitment to protecting the planet.
CAL supports international beach clean-up activities, collecting a total of 300 kilograms of garbage in 2024
Animal conservation
CAL actively promotes biodiversity conservation by partnering with the Taipei Zoo for the first time to adopt and protect pangolins. Pangolins live in low-altitude mountain areas, are low-key, gentle, and timid. However, due to people mistakenly believing in the healing properties of their scales, they have become the most commonly trafficked mammal globally. As a result, their population has rapidly declined, leading the International Union for Conservation of Nature to classify them as "critically endangered" facing imminent extinction. China Airlines hopes to raise awareness of endangered species through its adoption initiative, encouraging the public to care for these animals. The airline has invited students and teachers from Baiji Elementary School in Taoyuan to visit the zoo for free, where they will receive professional guidance on animal conservation issues, fostering a collaborative effort towards sustainability in society.
China Airlines collaborated with Taipei Zoo to adopt a pangolin, enhancing advocacy for animal conservation issues
Tree Planting
In support of the government’s biodiversity initiative, China Airlines partnered with the Hsinchu Branch of the Forestry and Nature Conservation Agency in 2024 to expand its forest adoption in Nanzhuang, covering 5.25 hectares with 15,000 Taiwania and Zelkova trees. The initiative also introduced Satoyama trail maintenance and volunteer collaboration, reinforcing the principles of forest coexistence and mutual prosperity with Indigenous communities. This effort aligns with global carbon sink goals and the spirit of the Satoyama Initiative.
CAL Group expands its adoption of Nanzhuang Forest to protect the environment together
Cultural Heritage
China Airlines recognizes that cultural construction involves both learning and inheritance. In 2024, China Airlines leveraged its aviation strengths to promote Taiwanese culture globally. This included offering ticket discounts for the National Symphony Youth Orchestra of Taiwan (NSYO) tour, the Okinawa Seion High School Wind Ensemble ticket discounts, the Chi Mei Museum's "Treasures from the National Gallery, London World Tour Exhibition," the UK's "Taiwan Festival 2024," and the European tour of the movie "BIG." Additionally, ticket discounts were provided for the "Puzangalan Hope Choir" from Pingtung and the "Nebun Choir," assisting indigenous youth in participating in international events and expanding the diverse capabilities of indigenous youth.
China Airlines supported the UK's "Taiwan Festival 2024" cultural promotion through concrete actions
Sports Activity
CAL has long supported the development of national sports by sponsoring various athletic events, working to strengthen Taiwan’s sports environment and enhance its international visibility. In 2024, China Airlines sponsored multiple domestic athletes to compete, leveraging its expertise in aviation transportation to support Chinese athletes participating in international sporting events. Additionally, we organized a charity baseball camp with professional baseball players Chen Wei-Yin, Chen Yung-Chi, and Chen Po-Yu; a charity basketball camp with the Taoyuan Pauian Pilots basketball team; a charity table tennis camp with the table tennis master Chuan Chih-Yuan; and a charity badminton camp with gold medalists Lee Yang and Lin Chun-Yi. CAL has a long-standing tradition of inviting well-known athletes from various fields to personally mentor young athletes at charitable sports camps, combining sports activities with philanthropy. This initiative aims to provide children with valuable experience and encouragement to courageously pursue their dreams and be fully prepared for a successful future. So far, a total of 368 children have benefited from this program.
Supported Projects
Events and Athletes
2024 Achievements
Sporting Event
The League of Legends Pacific Championship Series (PCS) Professional League, the National Youth Table Tennis Elite Tournament, the Taipei and New Taipei City World Games, the CTC Ballroom Dance Championships, and the Taiwan Ladies Professional Golf Association Party Golfers' Open
TWD 30,841,978
Athletes and Teams
P.LEAGUE+ Taoyuan Pauian Pilots, Republic of China (Taiwan) Rhythmic Gymnastics Association, visually impaired runner Chang Ya-Hui "Flying to Boston 2024 - Boston Marathon" sponsorship proposal, visually impaired runner Hung Kuo-Chan "San Francisco Marathon Diplomatic Mission" sponsorship proposal, ultra-marathon athlete Tommy Chen, table tennis coach Chuang Chih-Yuan, fencer Chen Yi-Tung, tennis player Yang Ya-Yi, Taiwanese short track speed skater Huang Chien-Hua, tennis player Tseng Chun-Hsin, golfer Tsai Pei-Ying, table tennis player Lin Chin-Ting, badminton player Lin Chun-Yi.
TWD 15,234,732
China Airlines partners with esteemed badminton athletes Lee Yang and Lin Chun-Yi to organize a charity badminton camp
Members of the Taoyuan Pauian Pilots basketball team instruct students on dribbling techniques during a charity basketball camp
Table tennis master Chuang Chih-Yuan instructs children in table tennis skills at a charity camp
Baseball players Chen Wei-Yin, Chen Yung-Chi, and Chen Bo-Yu share their experiences with students at a charity baseball camp
Creating a Sustainable Society
In 2024, China Airlines strengthened the integration of its core resources to fulfill social responsibilities, continued to invest in social welfare, and supported equal social development, aiming to achieve a positive cycle of social and corporate development. Furthermore, by quantitatively evaluating the contribution of social investments and combining financial information, we analyze and understand the impact of social investments on CAL's operations. Adjustments are made in a timely manner to enable CAL to create higher value in collaboration with society.
In 2024, CAL's total corporate social responsibility investment amounted to NT$62,384,660. The allocation breakdown by type of activities was 88% for commercial activities, 6% for charitable activities, and 6% for community investments. The distribution by donation type was 70.8% for material donations, 23.1% for monetary donations, 1% for volunteer labor, and 5% for management costs.
Types of Social Involvement
Item
Amount (TWD)
2024
2022
2023
2024
Content
Percentage
Commercial Initiatives
16,763,394
36,594,093
54,932,735
Support for international sporting events, public welfare forums, and cultural activities.
Sponsoring Taiwan-based athletes for international competitions.
88%
Charitable Events
14,687,100
3,822,991
3,602,190
Transportation of relief supplies and resources for domestic and international disaster relief.
Continuously caring for local vulnerable groups and supporting agricultural production and marketing in rural areas.
6%
Community Investments
7,950,552
5,799,552
3,849,735
Organizing care activities and providing resources for vulnerable groups.
Teaching aviation knowledge to elementary schools in remote communities.
Beach cleanup
Charity basketball, baseball, table tennis, and badminton camps.
6%
Total
39,401,046
46,466,520
62,384,660
All activities including business activities, charitable events, and community investment.
100%
Input of Social Involvement
type
Amount (TWD)
2024
2022
2023
2024
Content
Percentage
Material Donations
5,602,870
19,119,980
44,154,350
Donation of airline tickets
71%
Monetary Donations
30,697,624
21,622,104
14,380,575
Cash amounts and freight discount offers for different activity investments.
23%
Employee Volunteers
149,376
226,336
286,578
Volunteer manpower invested in activities such as volunteer teaching, beach cleaning, and public welfare sports camps.
1%
Management Overhead
2,951,176
5,498,100
3,563,157
Costs related to volunteer teaching, beach cleaning activities, and public welfare sports camp activities.
5%
In 2024, social engagement brought significant benefits, including direct impact from charitable, public welfare, and sports activities, as well as indirect gains through media and social media exposure. The total estimated value reached NT$53,810,231.
Effectiveness of Social Involvement
Item
2022
2023
2024
Amount of Social Investments (TWD)
63,496,247
41,145,948
53,810,231
Number of Beneficiaries(People)
4,913,310
1,285,784
1,460,687
Number of News Exposures / Facebook Page Likes
123 / 1,106,652
148 / 1,141,233
124 / 1,254,622
Number of Flight Tickets Sponsored
75
1,095
251
Environmental / Social Effectiveness
Sponsorship
Content / Reach
Amount (TWD)
Other Donations for Art and Charitable Events
Sponsorship for 12 events (Note 2)
10,728,100
Annual Donations (Note 1)
300 beneficiaries
566,750
65th Anniversary Donation
252 beneficiaries
1,400,000
Coastal Cleanup
450 participants
463,146 (Note 3)
Charity Basketball Camp
150 beneficiaries
345,312 (Note 3)
Charity Baseball Camp
102 beneficiaries
1,445,444 (Note 3)
Charity Table Tennis Camp
60 beneficiaries
515,372 (Note 3)
Charity Badminton Camp
56 beneficiaries
420,247 (Note 3)
Chi Mei Museum Charity Visit
100 beneficiaries
65,856 (Note 3)
Zoo Charity Visit
50 beneficiaries
55,490 (Note 3)
Charity Concert
150 beneficiaries
31,842 (Note 3)
Aviation Knowledge Lecture for Remote Rural Areas
2,661 students from various elementary schools
3,725,400 (Note 4)
Benefits to Business Operations
Indicator
Content / Reach
Amount (TWD)
Media Exposure
Media reports: 124
Facebook Page Likes: 1,246,611
12,400,000 (Note 5)
Airfare Sales/Transportation Fees from Sponsored Events
Flight tickets/transportation fee sponsored at a discount
51,141,278 (Note 6)
Flight Tickets Sponsored
Total of 251 flight tickets sponsored
21,647,272
Explanation of the Monetary Benefits of Social Involvement
Note 1: Annual donations include proceeds from employee charity sales, donations of worship materials, and retired seats from the Flight Attendant Department to schools.
Note 2: Sponsorship cases for the 2024-2025 Taiwan Lantern Festival, 2024 Taoyuan Lantern Festival, Taipei International Tourism Expo, Taiwan Festival 2024, National Youth Symphony Orchestra tour ticket promotion, Chi Mei Museum's "Treasures from the National Gallery, London World Tour Exhibition" sponsorship, "National Taiwan University Racing Team 2024 Formula SAE Japan (FSAEJ)" ticket promotion, Hsinchu City Philharmonic Orchestra's "Building a City with Heart, Praying for Love" concert sponsorship, sponsorship for the European tour tickets of the movie "BIG," 2024 Pingtung Puzangalan Hope Chorus group ticket promotion, "Nebun Chorus" ticket promotion, Okinawa Nishizono High School Wind Ensemble ticket promotion, and Huashan Foundation, etc.
Note 3: Calculated based on expenses for meals, activities, transportation, and miscellaneous fees and volunteer compensation.
Note 4: Calculated based on participant count and teaching fees (incl. materials) at NT$350/hour.
Note 5: Media exposure benefits cannot be accurately estimated, so they are calculated based on advertising space rates at an assumed price of NT$100,000 per piece × 124 pieces = NT$12,400,000.
Note 6: Sponsorship provided in the form of discounted airfare/shipping fees, the effectiveness is calculated as the actual airfare revenue after deducting the sponsored discount from the total airfare/shipping fees.
Note 7: As the aforementioned effectiveness of social involvement is hard to quantify, the environmental/social effectiveness is represented by cost.
Social Investment Evaluation
Since 2015, CAL has adopted the London Benchmarking Group (LBG) model to analyze the effectiveness of social investment and quantify the influences of various resources invested in society and the business itself. CAL adopted the Social Return on Investment (SROI) model in 2019 to analyze the benefits of individual charity programs. In 2024, CAL continued to use the China Airlines Public Welfare Sports Camp as the calculation target. According to the SROI evaluation method, the calculated result of this activity was 8.81, meaning that for every TWD 1 invested, it generated TWD 8.81 in social benefits.
Social Development
CAL Group has a longstanding commitment to education, environmental sustainability, and cultural heritage. Furthermore, it takes concrete actions to support the stable development of local athletes and enhance their opportunities to participate in international sports competitions.
Social Development
CAL Group has long been committed to education, environmental coexistence, and cultural heritage, channeling group resources back into society to ensure substantial improvements in student education. Through years of organizing beach clean-up activities to advocate for environmental sustainability, the Group also continues to effectively support the stable development of local athletes and enhance Taiwan's international visibility through practical actions. Additionally, numerous charity sports camps are held to foster sustainability through the joint creation of resources between the company and society.
Strengthening Education
CAL firmly believes that only through education can more future talents be nurtured. Therefore, since 2010, we have upheld the spirit of deep community engagement, giving back to our hometowns, caring for the underprivileged and society. We have been cultivating children's international perspectives and reading habits through educational volunteers. Since 2013, we have established long-term partnerships with major universities in Taiwan, providing opportunities for learning professional knowledge and practical skills, strengthening industry-academia collaboration, with the ultimate goal of talent development. At the same time, we have long supported sports culture by organizing charitable sports camps. Through the sponsorship of CAL, star athletes teach young players various sports skills. This initiative not only facilitates the transfer of experience but also strengthens our commitment to educational foundations. Additionally, we actively promote environmental awareness, aiming to implement positive and sustainable social development.
Company Visit
China Airlines annually welcomes students from relevant departments of universities and colleges to visit its corporate campus. The students are provided with guided tours to learn about the CAL's culture, cabin crew training facilities, emergency evacuation training facilities, and aviation training facilities. This practical exchange aims to cultivate students' perspectives on the aviation industry. In 2024, CAL organized 15 visits to universities, benefiting a total of 575 students. These visits aimed to convey practical experience in the core principles of aviation industry management, integrating resources from academia and industry to promote sustainable talent development and cultivation.
CAL Volunteers Bringing Classrooms Closer to the Skies
Since its founding in 2011, the CAL Volunteers Club has been dedicated to supporting disadvantaged groups through educational outreach. Each year, volunteers visit local schools to share aviation knowledge and teach English, fostering students’ global awareness and curiosity for learning. These efforts align with the UN Sustainable Development Goal 4, promoting quality and inclusive education.
In 2024, the club conducted 12 teaching activities across 8 schools—including Taoyuan Xihai, Zhuwei, Shanfeng, Guolin, Zhongfu, Qingxi, Daxi, and Baji Elementary Schools—benefiting 1,350 students. Guided by a spirit of service and compassion, the club continues to give back through action, with hopes to reach even more schools in the future to inspire and empower the next generation.
Rural Development Team Fostering Growth in Rural Education
Our Rural Development Team annually visits remote schools in Taiwan to impart aviation expertise. In 2024, we conducted 6 rural education teaching activities at Dongqing Elementary School in Orchid Island, Penglai Elementary School in Miaoli, Baosang Junior High School in Taitung, Taoyuan Junior High School in Taitung, and Taoyuan Elementary School in Taitung, benefiting a total of 1,311 students.
The creation of a shared knowledge platform for elementary schools
Since 2014, CAL has participated in the "Common Knowledge Platform Charity Project" sponsored by Global Views Educational Foundation. We have provided subscriptions to the magazines "Global Kids Junior Monthly" and "Global Kids Monthly " to several elementary schools in Taoyuan City, Taitung County, Nantou County, Hualien County, and other areas. This initiative aims to enhance children's reading habits and thirst for knowledge, contributing to cultural education through tangible actions. In 2024, a total of 90 schools were served, benefiting approximately 41,400 students.
Note: The estimated number of beneficiary students is calculated by multiplying the average number of students in a single elementary school in Taiwan by the number of recipient schools, as per the Ministry of Education's Department of Statistics.
Partner with community resources to organize a children's art exhibition
To encourage students to develop artistic talents and promote community, Mandarin Airlines invited the Minquan Elementary School Orchestra to present a “Sparkling Christmas, Orchestra Flash Mob” at Songshan Airport on December 24, 2024, near counter 2A. Co-organized with Taipei Songshan Airport, 7-Eleven, and the orchestra, the event featured 100 student performers. The Recorder Ensemble, Choir, String Orchestra, Chinese Orchestra, and Wind Band delivered vibrant performances that brought festive cheer to travelers. In appreciation of Mandarin Airlines’ support for grassroots arts and cultural education, the principal of Minquan Elementary School presented a certificate of gratitude.
Environmental Coexistence
While pursuing corporate growth, the CAL Group recognizes the value and fragility of the environment. Committed to environmental protection and resource responsibility, the Group actively promotes sustainability by integrating social welfare and environmental education, passing on the mission of sustainable development across generations.
Coastal Cleanup
CAL has actively supported international beach cleanups and has organized regular events at Zhubei Fishing Port since 2011. In May 2024, we held our first simultaneous beach cleanups in both northern and southern Taiwan. Employees from various CAL units, along with their families, friends, and members of the CAL Volunteer Club, took part. A total of 450 participants joined this global effort, demonstrating our commitment to protecting the planet.
CAL supports international beach clean-up activities, collecting a total of 300 kilograms of garbage in 2024
Animal conservation
CAL actively promotes biodiversity conservation by partnering with the Taipei Zoo for the first time to adopt and protect pangolins. Pangolins live in low-altitude mountain areas, are low-key, gentle, and timid. However, due to people mistakenly believing in the healing properties of their scales, they have become the most commonly trafficked mammal globally. As a result, their population has rapidly declined, leading the International Union for Conservation of Nature to classify them as "critically endangered" facing imminent extinction. China Airlines hopes to raise awareness of endangered species through its adoption initiative, encouraging the public to care for these animals. The airline has invited students and teachers from Baiji Elementary School in Taoyuan to visit the zoo for free, where they will receive professional guidance on animal conservation issues, fostering a collaborative effort towards sustainability in society.
China Airlines collaborated with Taipei Zoo to adopt a pangolin, enhancing advocacy for animal conservation issues
Tree Planting
In support of the government’s biodiversity initiative, China Airlines partnered with the Hsinchu Branch of the Forestry and Nature Conservation Agency in 2024 to expand its forest adoption in Nanzhuang, covering 5.25 hectares with 15,000 Taiwania and Zelkova trees. The initiative also introduced Satoyama trail maintenance and volunteer collaboration, reinforcing the principles of forest coexistence and mutual prosperity with Indigenous communities. This effort aligns with global carbon sink goals and the spirit of the Satoyama Initiative.
CAL Group expands its adoption of Nanzhuang Forest to protect the environment together
Cultural Heritage
China Airlines recognizes that cultural construction involves both learning and inheritance. In 2024, China Airlines leveraged its aviation strengths to promote Taiwanese culture globally. This included offering ticket discounts for the National Symphony Youth Orchestra of Taiwan (NSYO) tour, the Okinawa Seion High School Wind Ensemble ticket discounts, the Chi Mei Museum's "Treasures from the National Gallery, London World Tour Exhibition," the UK's "Taiwan Festival 2024," and the European tour of the movie "BIG." Additionally, ticket discounts were provided for the "Puzangalan Hope Choir" from Pingtung and the "Nebun Choir," assisting indigenous youth in participating in international events and expanding the diverse capabilities of indigenous youth.
China Airlines supported the UK's "Taiwan Festival 2024" cultural promotion through concrete actions
Sports Activity
CAL has long supported the development of national sports by sponsoring various athletic events, working to strengthen Taiwan’s sports environment and enhance its international visibility. In 2024, China Airlines sponsored multiple domestic athletes to compete, leveraging its expertise in aviation transportation to support Chinese athletes participating in international sporting events. Additionally, we organized a charity baseball camp with professional baseball players Chen Wei-Yin, Chen Yung-Chi, and Chen Po-Yu; a charity basketball camp with the Taoyuan Pauian Pilots basketball team; a charity table tennis camp with the table tennis master Chuan Chih-Yuan; and a charity badminton camp with gold medalists Lee Yang and Lin Chun-Yi. CAL has a long-standing tradition of inviting well-known athletes from various fields to personally mentor young athletes at charitable sports camps, combining sports activities with philanthropy. This initiative aims to provide children with valuable experience and encouragement to courageously pursue their dreams and be fully prepared for a successful future. So far, a total of 368 children have benefited from this program.
China Airlines partners with esteemed badminton athletes Lee Yang and Lin Chun-Yi to organize a charity badminton camp
Members of the Taoyuan Pauian Pilots basketball team instruct students on dribbling techniques during a charity basketball camp
Table tennis master Chuang Chih-Yuan instructs children in table tennis skills at a charity camp
Baseball players Chen Wei-Yin, Chen Yung-Chi, and Chen Bo-Yu share their experiences with students at a charity baseball camp
Creating a Sustainable Society
In 2024, China Airlines strengthened the integration of its core resources to fulfill social responsibilities, continued to invest in social welfare, and supported equal social development, aiming to achieve a positive cycle of social and corporate development. Furthermore, by quantitatively evaluating the contribution of social investments and combining financial information, we analyze and understand the impact of social investments on CAL's operations. Adjustments are made in a timely manner to enable CAL to create higher value in collaboration with society.
In 2024, CAL's total corporate social responsibility investment amounted to NT$62,384,660. The allocation breakdown by type of activities was 88% for commercial activities, 6% for charitable activities, and 6% for community investments. The distribution by donation type was 70.8% for material donations, 23.1% for monetary donations, 1% for volunteer labor, and 5% for management costs.
Types of Social Involvement
Input of Social Involvement
In 2024, social engagement brought significant benefits, including direct impact from charitable, public welfare, and sports activities, as well as indirect gains through media and social media exposure. The total estimated value reached NT$53,810,231.
Effectiveness of Social Involvement
Environmental / Social Effectiveness
Benefits to Business Operations
Facebook Page Likes: 1,246,611
Explanation of the Monetary Benefits of Social Involvement
Note 1: Annual donations include proceeds from employee charity sales, donations of worship materials, and retired seats from the Flight Attendant Department to schools.
Note 2: Sponsorship cases for the 2024-2025 Taiwan Lantern Festival, 2024 Taoyuan Lantern Festival, Taipei International Tourism Expo, Taiwan Festival 2024, National Youth Symphony Orchestra tour ticket promotion, Chi Mei Museum's "Treasures from the National Gallery, London World Tour Exhibition" sponsorship, "National Taiwan University Racing Team 2024 Formula SAE Japan (FSAEJ)" ticket promotion, Hsinchu City Philharmonic Orchestra's "Building a City with Heart, Praying for Love" concert sponsorship, sponsorship for the European tour tickets of the movie "BIG," 2024 Pingtung Puzangalan Hope Chorus group ticket promotion, "Nebun Chorus" ticket promotion, Okinawa Nishizono High School Wind Ensemble ticket promotion, and Huashan Foundation, etc.
Note 3: Calculated based on expenses for meals, activities, transportation, and miscellaneous fees and volunteer compensation.
Note 4: Calculated based on participant count and teaching fees (incl. materials) at NT$350/hour.
Note 5: Media exposure benefits cannot be accurately estimated, so they are calculated based on advertising space rates at an assumed price of NT$100,000 per piece × 124 pieces = NT$12,400,000.
Note 6: Sponsorship provided in the form of discounted airfare/shipping fees, the effectiveness is calculated as the actual airfare revenue after deducting the sponsored discount from the total airfare/shipping fees.
Note 7: As the aforementioned effectiveness of social involvement is hard to quantify, the environmental/social effectiveness is represented by cost.
Social Investment Evaluation
Since 2015, CAL has adopted the London Benchmarking Group (LBG) model to analyze the effectiveness of social investment and quantify the influences of various resources invested in society and the business itself. CAL adopted the Social Return on Investment (SROI) model in 2019 to analyze the benefits of individual charity programs. In 2024, CAL continued to use the China Airlines Public Welfare Sports Camp as the calculation target. According to the SROI evaluation method, the calculated result of this activity was 8.81, meaning that for every TWD 1 invested, it generated TWD 8.81 in social benefits.