For the contribution to social investments, CAL donated TWD 19,256,500 in 2021. Commercial initiatives, charitable events and community investments represented 60%, 14%, and 26% of our total social investment, respectively. Social investments could be categorized into materials, money, volunteers, and management overhead, which represented 48%, 26%, 1% and 25%, respectively. For more information, refer to the table below.
Note 1: The level 3 alert was announced in mid-2021 as a result of the epidemic. To support the government's related
epidemic prevention policies and reduce contact, CAL canceled in-person activities of volunteers, which
reduced the number of beneficiaries. However, we increased business activities and community investments to
continue to fulfill corporate social responsibility.
Note 2: Tuition: TWD350 / lesson (3 hours) per student × 777 students = TWD271,950.
Note 3: 219 magazines / month subscribed to * TWD300 × 12 months = TWD788,400.
Note 4: 1 visiting fee × TWD15,000 (basic fee per regular visit) = TWD15,000.
Note 5: The benefits from media exposure cannot be estimated and are thus calculated by ad placement: TWD100,000 / ad × 95 ads = TWD9,500,000.
Note 6: As the aforementioned effectiveness of social involvement is hard to quantify, the environmental / social effectiveness is presented by cost.
Social Development
Having long attached importance to education and sports promotions, CAL continuously invests its resources in social development to ensure substantial improvements in children's education while promoting the steady development of local athletes and increasing opportunities for participation in international contests.
Strengthening Education
CAL Group is committed to long-term investments for promoting growth of local education in Taiwan. It uses its unique aviation resources and adopts an education through fun approach to motivate children to learn and ensure substantive improvements in children's education. In addition, CAL also allows colleges and universities to apply for company visits. CAL tells students about the operations of the aviation industry and broadens young children's perspectives for future employment. We have also actively engaged in industry-academia partnerships with universities in Taiwan since 2013 to provide opportunities for acquiring professional knowledge and technical skills to attain the ultimate goals for talent cultivation. In addition, CAL encourages employees to develop environmental protection values and perspectives to promote sustainable development in the society.
Company Visits
CAL hosts visits by colleges each year on at CAL Park and assigns dedicated personnel to speak on corporate culture, cabin crew/pilot recruitment procedures, training courses, and equipment to help students learn about careers in the aviation industry. Due to the impact of the pandemic in 2021, only 1 of the 10 scheduled visits by colleges was organized and the activity benefited 30 students.
Volunteer Teaching
"CAL Volunteers Club" was established in 2011. The members include pilots, cabin crew, and employees in operations and maintenance units. The Club organizes regular courses in schools near CAL locations each year. Members share their work experience to encourage children to develop an international perspective and the habit of learning and increase their opportunities for diverse development. Before the pandemic worsened in 2021, the Club organized 1 lecture in schools such as Xihai Elementary School and Zhuwei Elementary School. In total, there were 3 participating volunteers and 3 hours of service, benefiting 73 students. As the results of this wave of the pandemic remain unpredictable, we plan to produce an online video of lecture by volunteers this year, which will be officially launched in 2022. The video will be provided to more local elementary schools in Taoyuan or those in remote areas to enrich the children's learning experience during the pandemic.
Knowledge-Sharing Platform at Elementary Schools
Since 2014, CAL has co-sponsored the Knowledge-sharing Platform Charity Project in partnership with the Global Views Educational Foundation. By giving complimentary Global Kids Junior Monthly and Global Kids Monthly subscriptions to elementary school students in Taoyuan City, Taitung County, Nantou County, and Hualien County, CAL helps develop children' habits for reading and learning, and contributes to cultural education with real actions. In 2021, 102 schools and about 44,878 students benefited.
Note: : Calculation of beneficiary students = Average students per elementary school from Statistic of Ministry of Education (Taiwan) * Schools donated by CAL.
Flight Camp
Mandarin Airlines and Apex Flight Academy have jointly organized the "Mandarin Airlines Flight Camp" for 5 years to help young students in Taiwan start a career in aviation.
Flight Simulation Camp
Mandarin Airlines launched the Flight Simulation Camp with one-on-one instructions provided by professional pilots for participants to operate in the simulator. The realistic flight courses help participants experience real flight and are both educational and fun.
Cabin Crew Camp
Mandarin Airlines organized the Cabin Crew Camp event at Taichung Airport for young people in Central Taiwan to experience work as cabin crew without having to travel long distances. The activities in the Camp includes an introduction to the work of the cabin crew and a full experience from putting on makeup and tying the hair to putting on uniforms. The Camp also used a real ERJ-190 aircraft to show participants the uniqueness of cabin crew services.
Encourage People to Support the Government in Disease Prevention Tasks
During the pandemic, Mandarin Airlines helped Magong City Government of Penghu film an epidemic prevention videos, which was published on the Magong City Government page to enhance Mandarin Airlines' image for dedication and safe travel. It also encouraged people to adopt epidemic prevention measures and take flights without worries.
Promote Domestic Travel with Sound Pandemic Prevention
Mandarin Airlines and Kinmen County Government jointly organized the "Kinmen Tour for 100 Cabin Crew" so that cabin crews can use their free time during the pandemic to send cabin crew members in separate groups to visit Kinmen's most popular sights and help Kinmen County Government promote safe domestic travel.
Supporting the Front Lines of Pandemic Prevention
Mid-2021 was the most challenging phase in Taiwan's pandemic prevention. In this harsh environment, medical and police personnel on the front lines remained at their posts and protected the health of the people despite tremendous physical and mental pressure. As a company based in Taoyuan, CAL has made use of available company resources to thank the front-line medical and police personnel for their hard work and contribution. CAL provided Taoyuan Hospital, Ministry of Health and Welfare and its Xinwu Branch with 7,500 service supplies and provided Taoyuan Police Department with 9,516 meals from China Pacific Catering Services.
Lunch Boxes from China Pacific Catering Services Provided for Taoyuan Police Department
Service Supplies Provided for Taoyuan Hospital, Ministry of Health and Welfare and its Xinwu Branch
Sports Activity
CAL has always supported local sports development and has always supported the national team. CAL uses its resources to transport national teams to foreign countries to compete. In the case of the 2020 Tokyo Olympics, the most rigorous pandemic prevention measures were taken for all flights. We also prepare gifts and special in-flight meals for athletes to support the national team as they strive to win the gold medal. CAL sponsored multiple sports events in 2021 and continued to support domestic teams and players to improve the sports environment in Taiwan.
CAL Cheers for Athletes on Special Flights to the 2020 Tokyo Olympics
CAL Sponsored the P.LEAGUE + Taoyuan Pilots Opening Game
Mandarin Airlines supported Kinmen County Government which invited Tokyo Olympics gold medalists Yang Lee and Chi-Lin Wang to take part in a charity badminton education and friendly game in Kinmen. Mandarin Airlines arranged for them to take company flights and presented model aircrafts to the two gold medalists at Songshan Airport.
Mandarin Airlines Presented Aircraft Models to Gold Medalists Wang and Lee at Songshan Airport
Yang Lee and Chi-Lin Wang Took the Mandarin Airlines Flight to Kinmen to Promote Sports
The national men's basketball team was scheduled to play in the 2021 FIBA Asia Cup qualification games in the Clark Freeport and Special Economic Zone in the Philippines. To help players and team managers avoid the inconvenience of transfer flights and to reduce pandemic risks, Tigerair Taiwan assisted in providing a chartered flight for the national team with the most comprehensive protection during the pandemic.
Tigerair Taiwan Cheers for the National Men's Basketball Team
Environmental Education
CAL Group is committed to both corporate social responsibility and sustainability. We actively pursue the improvement and protection of the Earth's environment and bear the responsibility for promoting environmental awareness to achieve sustainable environmental protection goals.
Mountain Cleanup Activities
This year, CAL held the Guanyin Mountain Tough Guy Mountain Trail Hiking and Clean Mountain Activities, inviting colleagues to travel together in spring, encouraging colleagues to go to nature, hiking and environmental protection public welfare activities to promote spiritual exchanges among colleagues, family members and friends, At the same time, it also fulfills its corporate social responsibility. Through this event, it contributes to the sustainable development of Taiwan's environment, so that the beauty of the mountains and forests will last forever.
Guanyin Mountain Tough Guy Mountain Trail Hiking and Clean Mountain Activities
Coastal Cleanup
This year, CAL has planned an internal online coastal cleanup course to comply with government regulations, avoid gathering of people, respond to international coastal cleanup activities. CAL shared the key points of coastal cleanup, preparation, implementation, and recycling with employees to enhance their knowledge of coastal cleanup. After the pandemic subsides, coastal cleanup activities will be safer and more environmentally friendly. 761 employees completed the training.
Online Coastal Cleanup Course for Employees Were Organized This Year
Animal Conservation
In the long-term partnership between Mandarin Airlines and Taipei Zoo in the "Kinmen Blue-Tailed Bee-Eater Egg Retrieval and Nurture Initiative", Mandarin Airlines has assisted in airlifting blue-tailed bee-eater eggs retrieved in Kinmen to Taipei for nurturing for 7 consecutive years. In the past five years, 298 eggs have been collected and 42 hatchlings have been hatched. Tigerair Taiwan has supported the corporate animal adoption plan of Taipei Zoo since 2015. In addition to adopting the tigers, it also adopted the leopard cats and clouded leopards from 2017 to 2022 to support animal conservation with real actions.
Blue-Tailed Bee-Eater Egg Retrieval and Nurture Initiative
Blue-Tailed Bee-Eater
(Source: Taipei Zoo)
Corporate Animal Adoption Plan
Creating a Sustainable Society
As a result of the pandemic, most airlines across the globe suspended passenger transport services in 2021. It has been difficult for airline companies in many countries, but CAL quickly adjusted its businesses and continued to survive in the international market. Nevertheless, CAL remains committed to creating a sustainable society. We make the best use of our cargo capacity to continue to link Taiwan's economy to the world. We also spare no effort in supporting social welfare and achieving our goals of creating a positive cycle of social and corporate development.
Social Investment Evaluation
Since 2015, CAL has adopted the London Benchmarking Group (LBG) model to analyze the effectiveness of social investment and quantify the influences of various resources invested in society and the business itself. CAL adopted the Social Return on Investment (SROI) model in 2019 to analyze the benefits of individual charity programs. CAL took the 2021 CAL volunteer teaching activity as the target for calculation. According to the SROI evaluation method, the calculation result of this activity is 9.9, which means that for every TWD 1 invested, TWD 9.9 of social benefit can be generated.
For the contribution to social investments, CAL donated TWD 19,256,500 in 2021. Commercial initiatives, charitable events and community investments represented 60%, 14%, and 26% of our total social investment, respectively. Social investments could be categorized into materials, money, volunteers, and management overhead, which represented 48%, 26%, 1% and 25%, respectively. For more information, refer to the table below.
Types of Social Involvement
Input of Social Involvement
Effectiveness of Social Involvement
Environmental / Social Effectiveness
Benefits to Business Operations
Number of Facebook Fans:1,063,177
Effectiveness of Social Involvement Calculation
Note 1: The level 3 alert was announced in mid-2021 as a result of the epidemic. To support the government's related epidemic prevention policies and reduce contact, CAL canceled in-person activities of volunteers, which reduced the number of beneficiaries. However, we increased business activities and community investments to continue to fulfill corporate social responsibility.
Note 2: Tuition: TWD350 / lesson (3 hours) per student × 777 students = TWD271,950.
Note 3: 219 magazines / month subscribed to * TWD300 × 12 months = TWD788,400.
Note 4: 1 visiting fee × TWD15,000 (basic fee per regular visit) = TWD15,000.
Note 5: The benefits from media exposure cannot be estimated and are thus calculated by ad placement: TWD100,000 / ad × 95 ads = TWD9,500,000.
Note 6: As the aforementioned effectiveness of social involvement is hard to quantify, the environmental / social effectiveness is presented by cost.